Owing to the recent housing crisis, there are very few homeowners left who are not extremely savvy about their financial situations and how they spend their money. This new breed of homeowner is quite aware of how the government plans work, how much the bank is going to charge for their mortgage loan, and what all the fine print, including the many varied fees and disclosures, mean as a bottom line for him as a consumer.
The vast differences in knowledge between the homeowner of today and the homeowner of even as little as 5 years ago, cannot be ignored by lenders. It is time for real estate professionals of all kinds to take a new approach that focuses more on the consumer, and their long-term financial goals.
The lending process must be accurately and clearly explained immediately with a fully transparent lender if you hope to win consumers' business in the current market. Nothing less than full disclosure will do.
Although a client can obtain a list of numbers from a website that will tell them how much his mortgage payment will be, if the calculator is not up to date, he will only be obtaining generic numbers... not personalized service.
Contacting clients personally, returning phone call requests for refinance quotes promptly, offering complete transparency, and helping consumers reach their long term financial goals are the benchmarks of a successful real estate business, where the customer is the main focus.
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Crowley & Cummings are real estate attorneys located in Dedham MA specializing in real estate closings, title examinations, complex title issues, purchase & sale agreements, condo conversions, and other related services. They service lenders and mortgage brokers, real estate agents, as well as buyers and sellers in Massachusetts, New England, and throughout the US. To learn more visit them online at www.CrowleyCummings.com.
Monday, January 3, 2011
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